Beginning of teysha
When I identified the gap in the market for organic, age appropriate teen bras and underwear, i didn’t want to guess my way through development.
I wanted:
- Organic cotton bras that truly fit teen girls
- Breathable fabrics that feel soft on sensitive skin
- Designs that are supportive without wires or heavy padding
- Long lasting quality that passes the 30 wear test
To achieve that, i needed a designer who had already worked at a high level in lingerie.
Marissa became the technical backbone of teysha.
Bringing Industry Knowledge to Teen Basics
Because of her time with ellemacpherson and other established labels, Marissa understands that great lingerie is engineered, not improvised.
Marissa knows:
- How tension in a band affects comfort
- How stretch recovery impacts long term wear
- How strap placement changes support
- How to design for growing bodies without overcomplicating the garment
This technical expertise ensures teysha’s organic cotton bras aren’t just buttery soft, they’re structurally sound, thoughtfully constructed and commercially viable.
Why Experience Matters
The lingerie industry is one of the most technical categories in fashion. Small miscalculations can mean discomfort, poor support or garments that don’t last.
I recognised that to build credibility and quality into teysha from day one, she needed a designer with proven experience.
By bringing Marissa Ganino on board, with her background in ellemacpherson and established Australian brands teysha was built on a strong foundation.
A Shared Vision
Together, Chantelle and Marissa combined:
- A clear market gap
- A strong brand vision
- Deep technical lingerie expertise
- A commitment to organic cotton and slow fashion
The result is a teen-focused brand designed with the same level of care and industry knowledge typically reserved for adult lingerie labels.
The Bottom Line
teysha isn’t a trend brand. It’s a technically informed, thoughtfully designed essentials label built with the expertise of a seasoned lingerie designer.
Complete the look
See the result of our design process — shop our full organic cotton range.
